BRAND GUIDE

Build a clear, consistent brand for your small business, one short session at a time.

The Brand Clarity Kit is a beginner-friendly workbook from Third Lantern Branding & Creative Studio. It walks you through the decisions that make a business recognizable, from what makes you different to the colors, fonts and logo versions you'll use every day.

Every step works with free tools like Coolors, Canva, Adobe Express and Google Fonts. You don't need design experience or a big budget.

Throughout the kit, you'll follow a fictional business, Juniper House Organizing Co., from first notes to a finished brand guide. You'll see each decision made before you make your own.

What You'll Finish With

• A clear message: your difference, value proposition, positioning statement and voice

• A color palette and font pairing that are easy to read and work in the tools you already use

• Horizontal, vertical and small versions of your logo, plus a consistent image style

• A one-page brand guide you can use yourself or hand to anyone who helps you

• One real piece of marketing made with your new brand

  
  

How It Works

Four short sessions of about an hour each. Every session ends with something finished, so you can stop and pick up right where you left off.

What's Included

• Small Business Brand Clarity Kit, a 23-page PDF

• An editable Brand Guide Worksheet in Google Docs (you'll make your own copy)

• A completed example brand guide, guided worksheets, a logo testing checklist and a list of free resources

  
  

Who It's For

New and growing small businesses, side businesses, and owners who want to build their brand themselves before (or instead of) hiring a designer. It's written for people with no design background.

What You'll Need

A computer with a web browser, a PDF reader, and free accounts with the design tools you choose. A printer is optional.

Delivery

This is a digital product. You'll get a download link right after purchase, and nothing will be shipped.

AI COMPANION

Use free AI tools to build your brand faster, without losing what makes it yours.

This guide gives you copy-and-paste prompts for every stage of building a brand. You'll find your difference, write in your own voice, develop logo ideas, choose fonts, and draft your first flyer and business card. The prompts come with guardrails, so the AI works from your real facts instead of inventing reviews, results or claims.

It works with the free versions of ChatGPT, Claude, Google Gemini and Microsoft Copilot. A paid AI plan isn't required.

Inside the Guide

• A reusable brand brief you paste at the start of every chat, so the AI always knows your business

• An "interview me" prompt that asks you one question at a time to fill in your brief

• Guidance for sharing your palette, sketches and inspiration so the AI uses them well

• 12 prompts matched to the four sessions of the Brand Clarity Kit

• A review prompt and checklist to catch generic wording, unsupported claims and off-brand design

What's Included

AI Prompts for Your Small Business Brand, an 8-page PDF.

What You'll Need

A free account with an AI chatbot, such as ChatGPT, Claude, Gemini or Copilot. Image generation and file uploads depend on each tool's current free limits. Every prompt also works as text only.

License

This is a commercial license for businesses to use in consultation with up to 25 clients. A new license is required once it has been used for 25 clients. Please don't resell or post the kit or worksheet as a resource for others. This kit is general branding education, not legal advice, and doesn't guarantee results or trademark availability. Tool features were checked in September 2026 and may change. Third Lantern isn't affiliated with OpenAI, Anthropic, Google or Microsoft. AI output is a first draft: check every fact, name and design yourself. AI-generated work isn't guaranteed to be original or protectable.

Full details of this license are in the attached documentation.

Refunds

Because this is an instant digital download, all sales are final. If you have trouble accessing your files, contact us and we'll help.